The last couple of days I’ve been at Olympia in London for the Business Start-up event 2008. Every year thousands of people interested in or presently running a business descend on the event to see 100’s of exhibitors offering services and seminars with some well known UK entrepreneurs. I managed to pop in to see Levi Roots (check out the photo left, his Reggae Reggae sauce is actually pretty good!) and James Caan from Dragons Den. But to be honest they were there for more inspiration rather than useful information on starting a business.
The one seminar that did stand out for me, was by One Fish Two Fish, a marketing agency that helps businesses with their marketing strategy. Their seminar was about marketing to businesses, something particularly interesting to me because of SambaStream. They have a free eBook you can download from their site with a lot of good material so check it out.
For businesses planning to exhibit next year, one piece of advice I got from another SaaS start-up promoting themselves there, was that the people on Friday tend to be the serious buyers and leads, whereas a lot of the people on Saturday were just people thinking of starting a business and probably not good leads to follow up on for a while.